The Search Alliance Checklist: 10 Steps for Managing the Transition to the Yahoo!-Bing Search Alliance

Download this whitepaper to learn how to prepare your campaigns for the Search Alliance between Yahoo and Microsoft. Marin Software has assembled a comprehensive set of best practices for managing this transition and created a checklist in just 10 steps.

In this white paper, you will learn:

  • Tips for choosing the right transition option
  • Best practices for migrating campaigns
  • Tips for optimizing campaigns post-transition