Optimize for lifetime value across channels from any data source
In an increasingly competitive environment, online marketers must look beyond simple conversion metrics to fully optimize cross-channel campaigns. Relying entirely on publisher data as a source of truth can often result in misappropriation of budgets, misaligned optimization decisions and suboptimal performance. Advertisers have expanded the scope of conversion valuation to include many contribution points, including online and offline sales, latent transactions, customer loyalty and lifetime value.
Revenue Connect is an open, flexible platform that can easily consume data from any source, including analytics platforms, call-tracking solutions, attribution systems or internal data warehouses encompassing data from across all your marketing channels.
Using Revenue Connect, advertisers can see deep into their purchase funnels, connect offline sales to online advertising and optimize to customer lifetime value across Search, Social and Display publishers.
With Marin, cross-channel advertisers can take advantage of unique, proven, flexible revenue management framework to help them leverage their first-party data to improve insights and boost cross-channel ROI.
Finally, advertisers have a turnkey solution for multi-channel revenue acquisition and can break down silos created from less effective single-channel approaches to campaign management.
Confidently gauge customer lifetime value
The holy grail of conversion data, customer lifetime value, can be comprehensively managed, measured and optimized using the Marin platform. Revenue Connect allows marketers to seamlessly report and optimize on CLV data tied back to keywords, creatives or target audiences. Using Marin, advertisers can build an array of audience segments and assign each different lifetime values to ensure that each conversion receives the appropriate amount of credit across all your channels. Marin is also the only platform that allows advertisers to forecast the CLV of each action in the conversion funnel - likes, purchases, leads, views, registrations, etc. - for accurate and flexible lifetime value calculations. The ability to track and bid to multi-event conversions enables you to accurately value every consumer interaction and optimize spend accordingly.
Optimize to in-store purchases at retail locations
Sophisticated retail marketers recognize that tracking and optimization does not begin or end with online campaigns. With the explosive growth in mobile usage, consumers are often driven to brick and mortar retail locations from Search, Social and Display advertising investments. Without in-store purchase tracking, marketers are unable to properly value their digital investments. Marin is the only solution that allows advertisers to easily ingest offline purchase history tied back to Search, Social and Display advertising campaigns, without any custom integration work. Marin’s proven portfolio bidding algorithm can then automatically optimize to in-store purchase data to achieve the advertiser’s overall ROI objective.
Offline conversion tracking, reporting and optimization
Revenue Connect offline conversion tracking provides marketers with advanced techniques to track offline purchases attributable to their online marketing campaigns. Marin associates each click in the conversion path with a unique identifier, allowing marketers to tie back latent, downstream conversions whether they happen online or offline. By bridging the gaps between offline and online sales, Marin helps marketers ensure that appropriate credit is applied and dramatically improves campaign optimization and ROI.
Connect your enterprise with data warehouse direct
Marin provides a proven data passback avenue and other connectors to easily integrate with your data warehouse. Marin sends daily metrics for keyword, creative, and placement performance across channels and publishers.
Open platform for integration from any revenue source
Marin is an open platform, and the only digital marketing platform with a certified integration partner program. While Marin customers can report, analyze and optimize their Search, Social and Display publishers from any data source, revenue data from certified partners can be integrated into the Marin system quickly and easily. Choosing to integrate revenue data from a Marin certified partner allows you to start improving your ROI faster than ever. The current list of Marin certified revenue integration partners include:
- Google Analytics
- Publisher Tracking
- Standard Revenue Upload
- SmartTag (Tracker)
- AdClear (Data Feed)
- Adobe Analytics (SiteCatalyst)
- Adometry (GA Attribution) (Data Feed)
- ADPLAN (v5 & v6)
- AppsFlyer (App Tracking)
- Atlas by Facebook
- CAMP by CyberAgent (Data Feed)
- ClearSaleing – eBay Enterprise (Data Feed)
- Conversant – Mediaplex (Data Feed)
- Convertro (Data Feed)
- Coremetrics – IBM (Data Feed)
- Datalicious SuperTag (Tag Manager)
- DC Storm (Data Feed)
- Delacon Call Tracking (Data Feed)
- DFA (Data Feed)
- etracker (Data Feed)
- Eulerian (Data Feed)
- Freespee (Data Feed)
- Google Tag Manager (Tag Manager)
- IfByPhone Call Tracking (Dialogtech)
- Infinity Call Tracking (Data Feed)
- Invoca Call Tracking (RingRevenue)
- Jet Interactive (WebTracker)
- LiveRamp (Pixel/Data Feed)
- Marchex (Call Analytics for Search Feed)
- MaTelSo (Data Feed)
- Media Mind
- MongooseMetrics Call Tracking (Dialogtech)
- ResponseTap (Formerly Adinsights)
- Salesforce via Revenue Upload
- Signal (formerly BrightTag)
- Tealium (Tag Manager)
- Visual IQ – IQ Deploy (Data Feed)
- Weborama (Data Feed)
- Webtrends (Data Feed)