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The Search Marketer’s Guide to Creative Testing and Optimization

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The Search Marketer’s Guide to Creative Testing and Optimization

Turn Impressions

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into Clicks, and Clicks into Conversions

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains the single most impactful strategy for increasing traffic, lowering costs and acquiring more revenue. Download this paper to learn how advanced search marketers generate, analyze and iterate on new creative to maximize performance across paid search programs. Topics Include:
  • Strategies for selecting appropriate test elements to maximize creative performance
  • Methods for testing keyword tokens and Dynamic Keyword Insertion to increase Quality Score
  • Best practices for executing a disciplined and statistically significant creative test